Here at Digini, we're passionate about enhancing your brand's presence through innovative digital signage solutions.
Today, we're diving into the realm of QR codes and how their integration can revolutionise your marketing strategy and make it thoroughly more exciting for your customer.
Let's explore the possibilities together.
Digital signage isn't just background noise
It's a powerful tool for capturing attention and driving engagement. With its widespread presence in various settings, from bustling city streets to cosy cafes, digital signage offers a unique platform to showcase your brand's message.
But what if we told you there's a way to make that message even more impactful? Can we connect your customer's momentary instore experience with the rest of their week?
Enter QR codes – the missing puzzle piece to unlock the full potential of your digital signage. We've all seen them and wondered if they work - and they do!
These dynamic codes bring a new level of interactivity and functionality to your displays, empowering you to connect with your audience in exciting ways.
Here's how integrating QR codes can supercharge your digital signage strategy:
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Instant Engagement: Seamlessly guide customers to specific landing pages, promotional offers, or product information with a simple scan. It's a direct pathway from curiosity to action, right at their fingertips.
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Data-driven Insights: Gather valuable feedback and insights by directing users to surveys or feedback forms. Understand your audience better and tailor your marketing efforts accordingly for maximum impact.
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Enhanced Connectivity: Bridge the gap between offline and online experiences by inviting customers to connect with your social media profiles or subscribe to newsletters. It's a seamless transition from the physical world to the digital realm.
Not all QR code solutions are created equal
That's where Flowcode comes in.
Their QR code integration is designed with simplicity and effectiveness in mind, ensuring a smooth and hassle-free experience for both you and your audience. Plus, with their customisable options, you can align your QR codes perfectly with your brand's identity.
In the world of digital signage, it's not just about broadcasting a message – it's about fostering meaningful connections and driving real results. So adding a QR code to your digital screen helps your customer connect with you later that day, in a different environment - and still be thinking about your business.
You can add them to offline materials too - leaflets - to create that second touchpoint, and here Flowcode have some QR printing guidelines you should read
Be Inspired: Great QR code ideas
By making snazzy and funky QR codes that then integrate with exciting - and trackable - pages, your digital signage becomes a dynamic gateway to enhanced engagement and interaction.
Think about links to:
- Product tours and demos
- Emotive videos
- Data capture forms
- Competitions and offers
- Repeat purchase invites
Suggested reading: Mention.com give you 17 creative ways to use QR codes including contactless menus and giveaways; whilst Flyte suggest 50 different ways of using QR codes including - of course - video kiosks and at conference signage.
Shopping isn't always instant - people need to think and consider. By driving several connected experiences instore and out of store, you can stay at the forefront of their minds.
So, why wait? Let's elevate your brand's presence together, one scan at a time.
